About ROAR: 

ROAR is a fast-growing, purpose-driven technology company dedicated to creating safer workplaces for frontline staff. Our integrated hardware-software subscription solution has delivered measurable safety improvements in high-risk environments such as healthcare facilities and hotels, empowering workers to summon help instantly with the touch of a button. Whether facing violence, harassment, medical emergencies, or unsafe conditions, employees are never alone—they’re supported by a dependable system that ensures rapid response when it matters most.

More than just a product, ROAR provides a comprehensive safety ecosystem that includes real-time response coordination, precise location tracking, and actionable data insights. This approach not only reduces workplace incidents and supports compliance, but also improves retention, lowers workers’ compensation claims, and improves patient outcomes. For organizations under pressure to protect their workforce while controlling costs, ROAR delivers a proven return on investment—helping decision-makers achieve safety, operational, and financial outcomes that matter. Our solution has helped one major healthcare system reduce workplace violence incidents by 40% while achieving significant ROI through reduced turnover and claims.

History of ROAR

The company started in 2014 by empowering women with one of the first safety devices built as a fashionable and wearable alternative to existing self-defense tools. In addition, we invested a portion of the proceeds into empathy education to help get to the root of reducing attacks in the first place. ROAR became a market leader in 2017 with sales in over 45 countries and distribution through Amazon, Target, and Urban Outfitters. We received press coverage from Mashable, MTV News, the NY Times, and we won product and technology awards – Top 10 Wearable Companies by Entrepreneur Magazine, Technology Startup of the Year, and others.

In 2019, we parlayed our personal safety experience and technology expertise to focus on workplace safety starting with the hospitality industry. We did so after seeing the staggering number of housekeepers who experience sexual harassment or at more at risk to be injured due to their nature of their work. Hotel panic button legislation started to sweep the Country, and we recognized a clear need for a wearable panic button solution that works in any type of building to ensure the safety and protection and staff, as well as providing a cost-effective option to employers who wanted to meet mandates and take care of their greatest assets.

We expanded into behavioral health in 2021 after drug addiction centers, counseling offices, and health centers started reaching out to us to help them tackle the record-breaking number of assaults and workers comp claims they were facing during the worst labor shortage and significant challenges in recruiting and retaining staff.

Opportunity 

We are investing heavily in our sales organization and looking for an experienced VP of Sales to build and lead our revenue engine. This position, with full executive and board backing, presents an opportunity to develop a professional sales function within a mission-driven company whose technology improves workplace safety. Working closely with senior leadership, you'll personally influence significant annual revenue targets of with clear pathways to compensation tied directly to your success. For candidates with enterprise sales expertise in healthcare or safety solutions, this leadership role offers the chance to make a meaningful impact while driving significant business growth.

As VP of Sales, you'll drive business growth while expanding workplace safety across many industries including but not limited to healthcare, hospitality, senior living, and education. Your leadership will expand industry-wide workplace safety, creating meaningful impact for workers everywhere. This role will have high visibility as a key outwardly facing position, with the freedom to shape our sales strategy while building on a strong pipeline, existing systems and client relationships. You will be fully supported by our marketing, operations, product development teams, and senior leadership—all committed to your success in this role. This balance of autonomy and organizational support creates an ideal environment for a sales leader ready to make their mark.

Roles & Responsibilities: 

     Build and Lead a World-Class Sales Organization

• Design and implement the sales organization structure, processes, and go-to-market strategy
• Recruit, develop, and retain top enterprise sales talent to scale the team effectively
• Create a high-performance culture built on accountability, collaboration, and continuous improvement
• Develop and implement training programs to ensure excellence in consultative selling

     Drive Enterprise Revenue Growth

• Personally lead strategic enterprise sales opportunities and build C-level relationships
• Establish and execute territory strategies to penetrate key healthcare and adjacent markets
• Create and refine sales methodologies specific to our unique hardware/software offering
• Collaborate with marketing to generate qualified leads and build brand awareness

     Ensure Sales Excellence and Predictability

• Develop metrics and KPIs that create visibility into pipeline health and forecast accuracy
• Implement effective CRM utilization and sales operations processes
• Establish repeatable, scalable sales practices that deliver consistent results
• Provide regular reporting and insights to executive leadership on market trends and opportunities
• Collaborate with Marketing Ops to improve lead quality.

     Champion Cross-Functional Collaboration

• Partner with product development to align roadmap with market needs and customer feedback
• Work closely with customer success to ensure seamless handoffs and excellent implementation
• Collaborate with finance on pricing strategies, contract negotiations, and revenue forecasting
• Serve as the voice of the customer within the organization to drive continuous improvement

Skills & Qualifications:

We recognize that exceptional sales leaders come with diverse backgrounds and strengths. The following qualifications represent our ideal candidate profile, though we're open-minded about high-quality candidates who may excel in some areas while developing in others.

• Sales Leadership Experience: 10+ years of enterprise sales experience with at least 5 years in a leadership role, preferably in B2B technology
• Domain Expertise: Demonstrated success in healthcare, safety technology, or complex enterprise sales environments
• Team Building: Proven track record of building and scaling high-performing sales teams in growth environments
• Strategic Thinking: The ability to operate as an "Ivy League Street fighter" – combining sharp strategic thinking with tenacious execution
• Consultative Selling: Deep experience with complex, multi-stakeholder sales cycles and C-suite relationship-building
• Financial Acumen: Strong grasp of sales metrics, forecasting, and revenue operations
• Sales Infrastructure: Skilled in optimizing CRM systems, workflows and tools to drive repeatable revenue growth
• Communication: Exceptional presentation, negotiation, and interpersonal abilities
• Solution Selling: Experience selling combined hardware/software solutions
• Growth Mindset: Demonstrated ability to thrive in dynamic environments and adapt to evolving market conditions
• Travel Capability: Willingness to travel as needed to meet with prospects, clients, and team members
• Location: We are based in Philadelphia, so a qualified candidate must live within a reasonable distance to take part in regular in-person meetings.

Compensation & Benefits 

This role offers purpose, immediate financial rewards and long-term wealth creation opportunities as you help scale ROAR's impact across industries. We offer a comprehensive compensation package designed to attract and reward exceptional sales leadership talent. It includes the following:

• Competitive base salary calong with sales commission commensurate with experience
• Equity participation with opportunity for substantial value creation
• Comprehensive healthcare benefits (Medical, Dental, Vision)
• Flexible PTO policy and parental leave
• 401(k) retirement plan
• Hybrid work from our Philadelphia office

Diversity and Inclusion 

At ROAR, we are dedicated to fostering a diverse and inclusive workplace where all individuals are valued and respected. We actively encourage candidates from diverse backgrounds to apply, and we are committed to providing equal opportunities for all employees, regardless of race, religion, gender, sexual orientation, age, or disability status. 

Join Us 

If you are passionate about making a difference and eager to contribute to a dynamic team dedicated to safety and innovation, we invite you to apply for the role of VP of Sales. Join us in our mission to create safer workplaces for all. Apply now and be a part of our journey!